TubeAdvertising's inventory is organized into three groups below: ad formats describe how a placement is technically delivered, traffic sources describe the channel it originates from, and advertiser verticals describe the audience and offer category it serves. A single campaign can combine one of each.
Ad format, traffic source and advertiser vertical are different concepts, not interchangeable labels — a single campaign can combine one of each.
| Traffic type | Category | What it describes | When to consider it |
|---|---|---|---|
| Push Traffic | Ad Format | Reach audiences through native push and in-page push placements on performance payout models. | When you want a native, notification-style placement rather than a window/tab interruption. |
| Pop / OnClick Traffic | Ad Format | Reach audiences at scale through Popunder, OnClick and direct-click placements. | When reach and scale matter more than a subtle placement style. |
| Interactive & Gamified Traffic | Ad Format | Engage audiences through quizzes, playable ads and other gamified formats with performance tracking built in. | When you want to pre-qualify interest through a quiz or playable flow before the click. |
| Email Traffic | Traffic Source | Reach audiences through email and mailing-list-generated clicks on flexible performance payout models. | When you have — or want — inbox-engaged traffic from newsletters or mailing lists. |
| Paid Social Traffic | Traffic Source | Reach partner-sourced paid-social audiences across major platforms without managing native ad accounts yourself. | When you want partner-sourced social reach without managing a native ad account. |
| Telegram Traffic | Traffic Source | Reach audiences through Telegram advertising inventory, including formats suitable for Telegram Mini Apps. | When your offer fits a messaging-app audience, including Telegram Mini Apps. |
| Adult Traffic | Advertiser Vertical | Reach adult-vertical audiences through TubeAdvertising's performance network, with payout models and tracking built for direct-response campaigns. | When your offer is in the adult vertical and you've confirmed GEO/compliance fit. |
| Dating Traffic | Advertiser Vertical | Launch mainstream or adult dating campaigns with sub-segment targeting and performance-based payout models. | When your offer targets mainstream or a specific dating sub-segment. |
| AI Dating / Virtual Companion Traffic | Advertiser Vertical | Reach AI Dating and virtual companion audiences through a category treated distinctly from traditional dating traffic. | When your offer is an AI companion or virtual-dating product, distinct from mainstream dating. |
| iGaming & Betting Traffic | Advertiser Vertical | Reach iGaming, sportsbook and casino audiences, subject to campaign, GEO and compliance requirements. | When your offer is iGaming, sportsbook or casino and GEO plus licence are confirmed. |
| Crypto & Web3 Traffic | Advertiser Vertical | Launch crypto and Web3 campaigns on CPA, CPC, CPL or CPI models with S2S tracking support. | When your offer is crypto/Web3-related and GEO regulation has been checked. |
| VPN & Security Traffic | Advertiser Vertical | Reach audiences relevant to VPN, privacy and security-software offers through TubeAdvertising's performance network. | When your offer is VPN, privacy or security software specifically. |
How the placement is technically delivered to the user.
Reach audiences through native push and in-page push placements on performance payout models.
Reach audiences at scale through Popunder, OnClick and direct-click placements.
Engage audiences through quizzes, playable ads and other gamified formats with performance tracking built in.
The channel the traffic originates from.
Reach audiences through email and mailing-list-generated clicks on flexible performance payout models.
Reach partner-sourced paid-social audiences across major platforms without managing native ad accounts yourself.
Reach audiences through Telegram advertising inventory, including formats suitable for Telegram Mini Apps.
The audience and offer category the traffic serves.
Reach adult-vertical audiences through TubeAdvertising's performance network, with payout models and tracking built for direct-response campaigns.
Launch mainstream or adult dating campaigns with sub-segment targeting and performance-based payout models.
Reach AI Dating and virtual companion audiences through a category treated distinctly from traditional dating traffic.
Reach iGaming, sportsbook and casino audiences, subject to campaign, GEO and compliance requirements.
Launch crypto and Web3 campaigns on CPA, CPC, CPL or CPI models with S2S tracking support.
Reach audiences relevant to VPN, privacy and security-software offers through TubeAdvertising's performance network.
Talk to a media buyer or start with the closest match above.