Traffic Source

Email Traffic

Reach audiences through email and mailing-list-generated clicks on flexible performance payout models.

Email / Mailing List MA Clicks (Separate Inventory) S2S Tracking

What this traffic type is

TubeAdvertising provides traffic available from email and mailing-list-generated clicks. Campaigns can be set up using TubeAdvertising's existing CPA, CPC, CPL and CPI payout models, with tracking supported through S2S postback integration for advertisers who need to report conversions in their own or a third-party tracking tool.

Traffic category
Traffic Source — describes the channel the traffic originates from.
Buying options
CPA, CPC, CPL or CPI
Tracking
S2S postback, global or per-offer

How it works

Email-generated traffic reaches your offer when a recipient clicks through from a newsletter or mailing-list send; TubeAdvertising's platform then applies the same GEO, device, carrier, operating system and browser matching used across the network before tracking the resulting action through your chosen payout model. MA Clicks is tracked and reported as a separate inventory type.

Why advertisers use it

Verified capabilities relevant to this traffic type.

Clicks generated from email and mailing lists

Reach users who click through from a newsletter or mailing-list send, already primed for a direct-response action.

Separate inventory from MA Clicks

Email traffic and MA Clicks are tracked and reported as two separate inventory types, never mixed together.

S2S postback for conversion tracking

Conversions can be reported into your own tracking stack through S2S postback.

Common campaign use cases

Buying, tracking & optimization

Buying / payout models

Email-sourced clicks tend to fit CPC or CPL models well, since the recipient has already engaged once via the original send; CPA/CPI remain available depending on the offer.

Tracking & integration

S2S postback lets you tie email-sourced conversions back to the originating send, and keeps MA Clicks reporting separate from standard email traffic.

Optimization considerations

Because inbox-engaged users arrive already primed for a direct-response action, aligning the landing page with the tone of the original email send tends to perform better than a generic destination.

MA Clicks

MA Clicks is a distinct inventory type, separate from the email traffic described above, requested and reported on its own rather than folded into standard email numbers. Contact your account manager for more information on current MA Clicks availability.

How to start buying

  1. Register as an advertiser

    Create your advertiser account through the registration link.

  2. Set up your campaign

    Confirm whether you need standard email traffic or MA Clicks, plus payout model, with a media buyer.

  3. Launch and track results

    Go live and monitor conversions through S2S postback or your dashboard.

Related traffic types

Why advertisers choose TubeAdvertising

€50 minimum deposit

Low advertiser entry cost to get a campaign started.

S2S postback tracking

Global or per-offer, into your own or a third-party tool.

Refund on unsatisfactory traffic

Available if spend is under €100 and traffic underperforms.

GEO, device, carrier & browser matching

Every campaign is matched using the same signals across the network.

Ready to start buying Email Traffic?

Get your email or MA Clicks campaign live, or talk to a media buyer about which fits your offer first.