Ad Format

Pop / OnClick Traffic

Reach audiences at scale through Popunder, OnClick and direct-click placements.

Popunder / OnClick Late-Popup delivery S2S Tracking

What this traffic type is

TubeAdvertising provides Popunder, OnClick and direct-click traffic as its own format, separate from Push and Interactive/Gamified — each has its own delivery mechanics and is tracked as its own inventory. Late-Popup, our own take on the format, gives you a more controlled way to open the placement. Campaigns run on TubeAdvertising's existing CPA, CPC, CPL and CPI payout models.

Traffic category
Ad Format — describes how the placement is technically delivered.
Buying options
CPA, CPC, CPL or CPI
Tracking
S2S postback, global or per-offer

How it works

A visitor clicks somewhere on the publisher's site, and your landing page opens in a new window or tab — through Late-Popup or classic Popunder, depending on what's set up. Before it serves the placement, TubeAdvertising's platform matches GEO, device, carrier, operating system and browser the same way it does across the rest of the network, then tracks the result.

How this compares

Why advertisers use it

Verified capabilities relevant to this traffic type.

High-scale Popunder and OnClick delivery

Popunder and OnClick placements are built for volume, making this format suited to campaigns that prioritize reach.

Late-Popup: a more controlled delivery option

Late-Popup is our own take on the format, built to open in a calmer, more controlled way than a classic Pop-up.

Distinct inventory from Push and Interactive

Pop/OnClick is tracked and delivered as its own inventory, separate from Push and Interactive campaigns.

Common campaign use cases

Buying, tracking & optimization

Buying / payout models

Pop/OnClick's reach-first nature makes CPC and CPA the most common starting points, with CPL/CPI available where the offer calls for it. Choosing Late-Popup vs classic Pop-up changes the delivery mechanic, not the payout model.

Tracking & integration

Because Popunder/OnClick opens a separate window, S2S postback gives you a server-side record of the conversion independent of that window's lifecycle.

Optimization considerations

Because this format prioritizes reach and scale, campaigns typically benefit from a broad, fast-loading landing page and a payout model suited to high placement volume; a fallback offer keeps traffic productive if a visitor navigates away.

How to start buying

  1. Register as an advertiser

    Create your advertiser account through the registration link.

  2. Set up your campaign

    Confirm Popunder vs Late-Popup delivery, payout model and tracking with a media buyer.

  3. Launch and track results

    Go live and monitor conversions through S2S postback or your dashboard.

Related traffic types

Why advertisers choose TubeAdvertising

€50 minimum deposit

Low advertiser entry cost to get a campaign started.

S2S postback tracking

Global or per-offer, into your own or a third-party tool.

Refund on unsatisfactory traffic

Available if spend is under €100 and traffic underperforms.

GEO, device, carrier & browser matching

Every campaign is matched using the same signals across the network.

Ready to start buying Pop / OnClick Traffic?

Get your Popunder or Late-Popup campaign live, or talk to a media buyer about the right payout model first.