Ad Format

Push Traffic

Reach audiences through native push and in-page push placements on performance payout models.

Push / In-Page Push S2S Tracking CPA / CPC / CPL / CPI

What this traffic type is

TubeAdvertising provides Push and in-page push traffic for advertisers, offered as a distinct format from Pop/OnClick and Interactive/Gamified traffic — each a separate inventory type with its own delivery mechanics. Campaigns can be set up using TubeAdvertising's existing CPA, CPC, CPL and CPI payout models, with tracking supported through S2S postback integration for advertisers who need to report conversions in their own or a third-party tracking tool.

Traffic category
Ad Format — describes how the placement is technically delivered.
Buying options
CPA, CPC, CPL or CPI
Tracking
S2S postback, global or per-offer

How it works

A push campaign is delivered as a native notification-style creative outside the page itself, once a user has an active push subscription from a publisher site or app. TubeAdvertising's platform matches your creative to the visitor using signals such as GEO, device, carrier, operating system and browser, then serves it and tracks the resulting click through the payout model you've chosen.

How this compares

Why advertisers use it

Verified capabilities relevant to this traffic type.

Native, non-intrusive placement style

Push creatives render as native notification-style placements rather than interrupting the page, which suits offers where a softer first impression matters.

Distinct inventory from Pop and Interactive

Push runs as its own inventory pool, so your campaign isn't mixed with Pop/OnClick or Interactive delivery.

S2S postback for conversion tracking

Report conversions directly into your own or a third-party tracking tool via global or per-offer postback.

Common campaign use cases

Buying, tracking & optimization

Buying / payout models

Push works well on CPI or CPA models for app-install and utility offers, or CPC when the goal is simply to drive native-feeling clicks at volume. Talk to a media buyer about which model fits your specific push creative and offer.

Tracking & integration

Push conversions can happen outside the original browsing session, so S2S postback lets you confirm the result reliably in your own tracking tool rather than relying on browser-side pixels alone.

Optimization considerations

Because push creatives compete for attention outside the browsing session, campaigns generally perform best when the creative and landing page are tightly aligned with the offer, and when a fallback path is defined for users who lose interest before converting.

How to start buying

  1. Register as an advertiser

    Create your advertiser account through the registration link.

  2. Set up your campaign

    Confirm your push creative format, payout model and S2S tracking with a media buyer.

  3. Launch and track results

    Go live and monitor conversions through S2S postback or your dashboard.

Related traffic types

Why advertisers choose TubeAdvertising

€50 minimum deposit

Low advertiser entry cost to get a campaign started.

S2S postback tracking

Global or per-offer, into your own or a third-party tool.

Refund on unsatisfactory traffic

Available if spend is under €100 and traffic underperforms.

GEO, device, carrier & browser matching

Every campaign is matched using the same signals across the network.

Ready to start buying Push Traffic?

Get your push creative live, or talk to a media buyer about the right payout model first.